Last updated 06-27-2026
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Bland
Bland is an enterprise voice AI platform for building, deploying, and monitoring phone agents that hold real conversations at scale. Teams use it for inbound and outbound calls across healthcare, insurance, financial services, and other regulated industries where security and compliance matter. Customers include Kin Insurance, Mutual of Omaha, Samsara, and TravelPerk.
The stack is built in-house: voice, LLM, speech-to-text, and text-to-speech all run on Bland's own infrastructure rather than third-party model APIs. That keeps latency low, avoids token pass-through charges, and lets enterprises deploy on Bland Cloud, inside their VPC, or on air-gapped hardware.
The platform covers the full lifecycle: Norm builds agents from plain-English prompts, scenario testing stress-tests edge cases before go-live, and observability tools let teams watch, replay, and audit every call. One agent can work across voice, SMS, iMessage, and web chat with shared memory across channels.
It fits operations and engineering teams that need to automate high-volume phone work like appointment booking, lead qualification, IVR replacement, claims intake, and compliance disclosures without routing customer audio through external AI providers.
Per-minute rate covers LLM, STT, TTS, and telephony with no token surcharges
Norm builds pathways, voices, and integrations from a plain-English prompt
One agent across voice, SMS, iMessage, and web chat with unified memory
40+ languages natively, with real-time translation in 23 of them
Deploy on Bland Cloud, your VPC, or air-gapped on-prem hardware
SOC 2 Type II, HIPAA, GDPR, and PCI DSS certifications included
Scenario suites test thousands of edge cases before production rollout
All-in per-minute pricing covers LLM, STT, TTS, and telephony with no token pass-through fees.
In-house voice stack means customer call data never routes through OpenAI, Anthropic, or Google.
Start plan requires no credit card and includes free credits plus an inbound number.
SOC 2, HIPAA, GDPR, and PCI DSS certifications with VPC and on-prem deployment options.
Norm builder and REST API let both non-technical and engineering teams ship agents quickly.
Per-minute usage adds up quickly at scale compared to flat subscription tools.
Advanced features like warm transfers, guardrails, and SSO are limited to higher tiers.
Enterprise deployments typically take two to six weeks rather than instant self-serve setup.
What is Bland AI?
Bland is an enterprise voice AI platform for building, running, and monitoring AI phone agents. Agents handle inbound and outbound calls, sound human, run on Bland's own infrastructure, and integrate with CRMs, telephony, and scheduling tools your team already uses.
How does Bland pricing work?
Bland charges a per-minute rate that covers the language model, speech-to-text, text-to-speech, and telephony in one number. The Start plan is $0.14/min with no platform fee and no card required. Build is $0.12/min plus a $299/month platform fee. Scale is $0.11/min plus $499/month. Enterprise plans are contracted to volume.
Does Bland have a free plan?
Bland's Start plan has a $0 platform fee and requires no credit card. New signups get two credits plus an inbound number valued at $15/month. Usage is billed per minute at $0.14/min on the Start tier.
How long does it take to deploy a Bland agent?
Most production agents go live in two to six weeks for enterprise deployments, with Bland's forward deployed engineer team building the first agent end to end. Self-serve teams on Start, Build, or Scale can deploy a first agent within a day for simpler workflows.
Is Bland HIPAA and SOC 2 compliant?
Yes. Bland holds SOC 2 Type I and Type II, HIPAA, PCI DSS, and GDPR certifications. BAAs and DPAs are available for healthcare and EU customers. Self-hosted and on-premises deployments are offered for sensitive workloads.
What languages does Bland support?
Bland supports 40+ languages natively, with real-time translation available in 23 of them. Agents can switch languages mid-call. Custom voice clones can be trained per language.
Can Bland integrate with Twilio and Salesforce?
Yes. Bland has native integrations with Twilio, Salesforce, HubSpot, Five9, NICE CXone, Genesys, Calendly, Cal.com, Slack, Zapier, and others. You can also bring your own SIP trunk or connect via REST API and webhooks.