Cust (formerly AskToSell) vs Robin AI

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.

Robin AI runs outbound sales email from your own inbox, researching leads and sending personalized first-touch messages so reps skip the manual prospecting grind. When a lead replies, you forward the thread and Robin drafts objection responses with the goal of booking a call for your team to close. The product is labeled Alpha v1.01 and focuses on top-of-funnel outreach rather than full pipeline management.

Most outreach tools give you templates and sequences but still expect a rep to write every follow-up. Robin handles both the initial send and reply-side objection emails from one agent tied to your address. That split lets humans stay on calls and demos while automation covers repetitive inbox work.

Sales teams testing early access join a waitlist and sign in at app.hellorobin.ai. Integrations cover major CRMs plus SMS, chat, and voice channels for teams that want outbound, retention, and lead generation workflows in one sales stack.