CueLab CRM vs Cust (formerly AskToSell)

CueLab CRM is a powerful customer relationship management tool designed for capturing, contacting, and managing leads with efficiency and ease. With a convenient mobile app, it allows users to handle their lead management on-the-go. CueLab CRM is tailored for various industries including Marketing Agencies, Financial Services, Real Estate Agents, Interior Designers, Small Businesses, Travel Agencies, and Coaching Consultancies.

Additionally, it is versatile enough to support numerous use cases through dedicated CRM apps for platforms like WhatsApp, Facebook, IndiaMart, LinkedIn, TradeIndia, and 99acres. This CRM solution streamlines the process of nurturing leads, offering instant lead notifications, and a plethora of management features, all accessible from your smartphone.

Trusted by thousands of sales professionals and brands, CueLab CRM simplifies your lead conversion strategy, making it easy to connect with leads instantly and manage all interactions seamlessly.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.