Edward.ai vs Cust (formerly AskToSell)

ai is an AI-powered sales assistant designed to help sales reps automate CRM data entry and reporting. It works as a mobile app that listens to calls and meetings, converting voice into text and updating CRM systems automatically. The assistant supports natural conversation and full voice control, helping sales teams increase efficiency by up to 24%.

Managers benefit from real-time activity reports and analytics to monitor team performance. Edward integrates with email, phone, calendar, and CRM systems, adapting to existing sales processes through configurable scenarios. Its technology uses advanced machine learning and neural networks to analyze data and provide proactive reminders and task management.

The platform supports multi-channel access including mobile, desktop, and web, and offers an open architecture for easy integration with other software via APIs. Edward aims to reduce the manual workload of salespeople, improve CRM adoption, and enhance team collaboration by automating routine tasks and lead distribution.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.