Gan.ai vs Synthesia

Record once and personalize videos at scale for every user at every touchpoint across the customer journey.

Before Gan.ai, brands could only make personalized text-based campaigns, inserting the user's name in an email or SMS, or at best as a text graphic inside a video. With Gan.ai, the name of the user (and any other variables) can be spoken out by the actor in the video, leading to much higher engagement, conversions, click-through rates, and brand recall for brands in their marketing campaigns.

With just a single video recording, Gan.ai allows brands to generate hundreds, thousands, or millions of personalized copies of it with variables changed in the voice and lip-sync as if it was personally recorded for each viewer. The AI lip-sync & voice-sync models templatize specified parts of a video in real time and deliver personalized copies of the video to users natively across platforms. Everything from capturing input or scraping customer CRM data to generating a personalized copy to delivering it via multiple channels happens end-to-end on Gan.ai’s all-in-one platform in just seconds.

Enterprise brands like Amazon, Samsung, Pepsi, Cadbury, Coca-Cola, Zomato, vivo, EyeCare Partners, Mumbai Indians, MPL, and renowned political parties use Gan.ai to run hyper-personal video campaigns with celebrities, leaders, and other stakeholders, calling out users' names, locations, order items, nearby stores, sales prospects names, etc— maximizing CTRs, ROI, the impact of campaigns and conversions/meetings booked.

Whether it’s email, SMS, social media, WhatsApp, pre-roll ads, IPTV, mobile apps, personalized checkout, landing pages, or anything brands require, Gan.ai integrates with it. Gan.ai enables scalable video personalization across the customer journey. It allows brands to record once and generate personalized copies by changing variables in voice and lip-sync, delivering videos native to different platforms.

There’s no other platform or technology that offers realistic real-human video personalization. Gan.ai “alternatives” generally use synthesized avatar technology or lip blurring to generate their lip-sync that is instantly seen as fake. The scale at which Gan.ai does it and the amount of time they take to collect data, and generate and deliver personalized videos end-to-end for millions of users in real-time — 20 seconds — is just insane. Other products take a minimum of 30 minutes to just generate the output.

Synthesia is an AI video generation platform that makes it easy to create engaging videos by simply typing in text. With Synthesia, you can easily create professional-quality videos featuring human presenters, without the need for expensive equipment or technical expertise. It's a cheap and scalable solution that is easy to use and can be accessed directly from your browser. Whether you're a business owner, a marketer, or anyone else who wants to create high-quality videos to engage and inform your audience, Synthesia is a valuable resource to help you achieve your goals. If you want to create AI videos that are easy to use, cheap, and scalable, Synthesia is a tool to consider.