Magical Recipes (formerly I have salt) vs MVP Studio

Magical Recipes builds meals from ingredients you already have, a craving, or a dietary restriction. You start with what's in your kitchen or an idea like weeknight dinner, and it returns a complete recipe with steps. The homepage also lets you browse community-created dishes such as frittata, arroz con pollo, and fusion pasta bakes.

Recipe generators that only accept ingredient lists often ignore cravings or diet rules. Magical Recipes lets you begin with ingredients, a mood, dietary needs, or a loose idea, then filters for vegetarian, vegan, gluten-free, or combined restrictions. That makes it more flexible than pantry-only tools when you know what you want to eat but not what to cook.

Home cooks trying to cut waste and anyone exploring new cuisines fit the workflow. The site runs at salt.recipes under the Magical Recipes brand, with no pricing page on the fetched homepage.

MVP Studio is a software product development company and global startup incubator based in Auckland, New Zealand. The firm helps founders and enterprises build, launch, and scale software products through four core service lines: incubation, coding consultancy, test automation, and data analytics.

The incubator turns early-stage ideas into MVPs with a professional team and global network support. Coding Studio offers architecture reviews, tech stack assessments, and hands-on training workshops. Hacker Studio covers automated web and mobile testing, plus load and performance testing using tools like Selenium, Cypress, Appium, and JMeter.

Data Studio handles data strategy, warehousing, and BI dashboards. MVP Studio also runs a tech community with managed internship paths, events, and meetups. The company reports 17 shipped projects, operations across 8 countries, a team of 50 professionals, and a community network of 2,800 members since its founding in 2011.