Instagram Summit by Manychat (formerly Instagram Summit 2023) vs Octane AI

Instagram Summit by Manychat is an annual creator marketing conference built around growing, selling, and scaling on Instagram. Run by Manychat since 2021, it brings together top creators, agency operators, and platform insiders for multi-day programming with headliners like Zach King, Grace Beverley, and Colin and Samir.

The 2025 edition ran as a two-day virtual event on October 22-23 plus an in-person gathering in Hollywood on September 19. Sessions are organized into Grow, Sell, and Scale tracks, with 25+ masterclasses covering content systems, DM automation, monetization, and brand partnerships. Manychat CEO Mike Yan also used the stage to preview product updates, including smarter automations and inbox improvements for Instagram creators.

The summit targets creators, social media marketers, agency owners, and ecommerce brands who want practical playbooks for Instagram growth rather than generic marketing theory. Programming is available in English, Spanish, and Portuguese, and ticket holders get on-demand replay access, automation workshops, and networking activations tied to the Manychat ecosystem.

Octane AI builds interactive product quizzes for Shopify stores that collect zero-party data and recommend products with its CORE-1 AI engine. Shoppers answer questions about skin type, size, goals, or preferences, then land on a personalized results page with matched products, email capture, and synced Klaviyo properties.

Generic form builders like Typeform were not built for ecommerce catalogs. Octane AI connects natively to Shopify, Klaviyo, Attentive, and Recharge, maps quiz answers to customer profiles in real time, and uses Smart Products, Smart Copy, and image-based shade matching to pick SKUs from your catalog. Brands report a 77% average quiz start rate and 42% email opt-in across 5,000+ stores.

Beauty, skincare, fashion, and supplement merchants use Octane AI for shade matching, routine builders, size finders, and gift guides. Jones Road Beauty and Bambu Earth cite it as a top revenue driver, with Octane AI reporting over $1 billion in influenced revenue across merchants.