LensAI vs Cust (formerly AskToSell)

LensAI places contextual ads inside images and videos by reading what appears on screen, not by tracking users with cookies. The sales platform analyzes visual, textual, and audio content in real time, detects products, logos, people, and scenes, then embeds matching ad overlays in under a second.

Where most contextual ad stacks target page-level keywords, LensAI matches ads to objects inside the frame and supports proprietary overlay formats like Money Dot, Money Box, and V-bar. Publishers can open new in-image and in-video inventory without replacing existing banner slots, and advertisers can run shoppable placements tied to detected items rather than user profiles.

The product is built for publishers, ad networks, SSP/DSP partners, and brands that want cookie-less targeting. Integration options listed on the site include direct script installs, Google Ad Manager, Prebid, WordPress plugins, API, iframe, and custom video players. Mobile app support is marked in progress.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.