Manja AI vs Cust (formerly AskToSell)

Manja AI is a sales enablement platform built for inside sales teams that run frequent demos and calls. It combines real-time coaching during live conversations with an AI Sales Gym where reps practice objections, discovery, and demos against simulated buyers before talking to real prospects.

During live calls, Manja AI transcribes the conversation and surfaces rep-only prompts: battle cards when competitors come up, objection handlers, and talk track suggestions grounded in your playbooks and prior customer interactions. Customers on the call see nothing; coaching stays on the rep's side.

After calls, the platform turns recordings into analytics across demos, calls, competitor mentions, and deal-breaker signals. Managers get dashboards to spot skill gaps, while reps see their own progress. Playbook Creator and Battle Cards help teams document and distribute winning strategies across the org.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.