MAXAEO vs Skott

MAXAEO helps brands get cited and recommended when buyers ask ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for answers. It is built for CMOs and marketing leaders who need visibility in the AI answer layer, not just traditional search rankings. The goal is simple: when someone asks an AI engine who to trust in your category, your brand is the one it names.

The consultancy specializes in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Senior strategists run authority audits, engineer brand entity signals, and reshape content so AI engines can extract, cite, and recommend it. Work spans Google AI Overviews, ChatGPT, Perplexity, Claude, DeepSeek, Grok, Mistral, and other major answer platforms.

MAXAEO also ships a free GEO toolkit with generators for llms.txt, robots.txt, JSON-LD schema, Open Graph tags, and humans.txt. These are quick-start utilities for technically skilled teams, while the core offering remains hands-on strategic consulting with live share-of-voice tracking.

It fits B2B brands competing in categories where AI search is already reshaping discovery, especially teams that want measured citation share and displacement of competitor answer slots rather than keyword rank reports alone.

Skott is Lyzr's agentic operating system for enterprise marketing teams. Instead of running fixed automation rules on a schedule, it reads your stated objective, picks the right agents from a registry of 400+, coordinates them across workflows, and adjusts based on what is actually happening in your pipeline, channels, and market.

The product sits above your existing stack as a control plane. HubSpot, GA4, Google Ads, Semrush, Slack, Apollo, Clay, and WordPress connect without ripping out tools you already use. Agents built on LangChain, CrewAI, Agentforce, or other frameworks can be brought into the same orchestration layer.

Skott deploys in your cloud environment, so data stays on your infrastructure and you retain ownership of agents, content, and accumulated intelligence. Governance features include audit logs, output validation, human-in-the-loop controls, SOC 2 Type II certification, and GDPR readiness.

It is built for marketing leaders at mid-market and enterprise companies who want coordinated agent workflows across strategy, content, ABM, distribution, and analytics rather than a pile of disconnected point tools.