Orshot vs Koast (formerly AdCopy.ai)

Orshot turns branded templates into images, PDFs, and videos through a studio editor, REST API, and workflow builder. Agencies and brands design once in Orshot Studio, then render carousels, ad banners, certificates, and social assets at scale with dynamic variables and multi-page layouts.

Template-first design tools like Canva stop at manual exports. Orshot adds programmable rendering: Smart Resize outputs Story, Square, and OG sizes from one design, workflows pull rows from Sheets or Airtable, and the API returns PNG, PDF, or MP4 in a single call. That pipeline focus trades some casual design simplicity for volume and embeddable white-label delivery.

Marketing agencies, eCommerce teams, and startups publishing to 15+ social platforms are the core users. Free signup includes 30 render credits and 50 AI credits, paid tiers scale to 300k monthly credits, and enterprise plans add SSO and custom embed instances via [email protected].

Koast puts every Meta ad account, buyer, and creative pipeline in one workspace with agents handling triage, stop-loss cuts, and launch prep overnight. Visiting adcopy.ai redirects to Koast, which replaced the older AdCopy.ai copy generator with a full performance marketing operating system.

Copy generators stop at text. Koast runs the buying loop: agents triage accounts, pause overspending ads on five-minute stop-loss rules, audit creative fatigue, and stage budget scales for human sign-off. Batch launch queues hundreds of ads across accounts with shared post IDs, auto-grouped aspect ratios, and metadata wiping before upload.

The product targets agencies and in-house teams spending roughly $50k to $5M+ per month on Meta ads. Growth is self-serve with a 7-day trial and up to 10 ad accounts; Enterprise adds unlimited accounts, unlimited agent credits, and done-for-you onboarding. Integrations include Meta, Slack, Frame.io, Google Drive, Dropbox, and Cometly attribution data.