Rick.ai vs B12

In the clash of Rick.ai vs B12, which AI E-commerce tool emerges victorious? We assess reviews, pricing, alternatives, features, upvotes, and more.

When we put Rick.ai and B12 head to head, which one emerges as the victor?

Let's take a closer look at Rick.ai and B12, both of which are AI-driven e-commerce tools, and see what sets them apart. B12 stands out as the clear frontrunner in terms of upvotes. B12 has garnered 13 upvotes, and Rick.ai has garnered 6 upvotes.

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Rick.ai

Rick.ai

What is Rick.ai?

Rick.ai connects Shopify orders with Google Analytics, Google Ads, and Facebook and Instagram ad spend so e-commerce teams see profit by channel instead of scattered dashboards. It flags broken tracking, builds autofunnels, and highlights where revenue leaks before you waste another dollar on ads.

Standard analytics count sessions. Rick attributes conversions to users, which matters when shoppers browse on mobile and buy on desktop days later. You can slice campaigns by any UTM tag, spot unprofitable remarketing, and inspect microconversions from product page through checkout on each device type.

CEOs, CMOs, and growth marketers running Shopify stores use Rick when spreadsheets and GA exports slow decisions. Setup pulls historical Shopify payments and ad costs in minutes, then surfaces 40+ segment groupings by country, cohort, landing page, and product category with email alerts when a key metric shifts.

B12

B12

What is B12?

B12 turns a short text prompt into a live website, online store, or lightweight web app in about two minutes. Its AI builder drafts mobile-responsive pages, then you refine layout, copy, and features through chat or a visual editor without touching code.

Squarespace and Wix ship template libraries you customize manually. B12 bundles site generation with commerce backends, client intake forms, invoicing, contracts, email marketing, and an expert marketplace when you want humans involved. That makes it closer to an all-in-one stack for service businesses than a pure site builder.

Freelancers, coaches, and small firms use it to launch on a free b12sites.com subdomain or move to a custom domain on paid plans. B12 says more than 4 million sites have been created on the platform, with Website at $49 per month (200 AI credits) and Website + Client Engagement at $78 per month (300 credits), both offered at $1 per month for the first three months for new users.

Rick.ai Upvotes

6

B12 Upvotes

13🏆

Rick.ai Top Features

  • No-code integrations with Shopify, Google Analytics, Google Ads, and Meta ads

  • User-based conversion tracking instead of session-only GA counts

  • 40+ report groupings by device, landing page, cohort, and country

  • Autofunnels show microconversion drops across product, cart, and checkout steps

  • UTM-level attribution flags unprofitable PPC and remarketing campaigns

  • Email alerts when metrics change with recommended next actions

B12 Top Features

  • Generates a full site, store, or web app from a short prompt in about two minutes

  • Free plan on a b12sites.com subdomain with 5 daily AI credits capped at 30 per month

  • Website plan at $49/month includes 200 AI credits and up to 20 launched projects

  • Client Engagement plan at $78/month adds intake forms, contracts, eSignature, and email marketing

  • New users can start paid Website tiers at $1 per month for the first three months

  • Built-in commerce backends, traffic analytics, and third-party integrations without separate installs

Rick.ai Category

    E-commerce

B12 Category

    E-commerce

Rick.ai Pricing Type

    Freemium

B12 Pricing Type

    Freemium

Rick.ai Technologies Used

jQuery
Amazon Web Services
Google Cloud
Google Analytics
Google Tag Manager
Facebook Pixel
Sentry
Google Fonts
Font Awesome
Ruby

B12 Technologies Used

Gatsby
Chakra UI
Amazon CloudFront
Google Analytics
Google Tag Manager
Ruby
Webpack
Emotion

Rick.ai Tags

Shopify Analytics
Marketing Attribution
Ecommerce Funnels
Google Ads
Facebook Ads
UTM Tracking
Revenue Insights
Ecommerce Optimization

B12 Tags

Website Builder
Online Store
AI Website Generator
Client Intake
Invoicing
Email Marketing
AI website builder
Professional Service Providers

Check out other comparisons

By Rishit