Rick.ai vs B12
In the clash of Rick.ai vs B12, which AI E-commerce tool emerges victorious? We assess reviews, pricing, alternatives, features, upvotes, and more.
When we put Rick.ai and B12 head to head, which one emerges as the victor?
Let's take a closer look at Rick.ai and B12, both of which are AI-driven e-commerce tools, and see what sets them apart. B12 stands out as the clear frontrunner in terms of upvotes. B12 has garnered 13 upvotes, and Rick.ai has garnered 6 upvotes.
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Rick.ai

What is Rick.ai?
Rick.ai connects Shopify orders with Google Analytics, Google Ads, and Facebook and Instagram ad spend so e-commerce teams see profit by channel instead of scattered dashboards. It flags broken tracking, builds autofunnels, and highlights where revenue leaks before you waste another dollar on ads.
Standard analytics count sessions. Rick attributes conversions to users, which matters when shoppers browse on mobile and buy on desktop days later. You can slice campaigns by any UTM tag, spot unprofitable remarketing, and inspect microconversions from product page through checkout on each device type.
CEOs, CMOs, and growth marketers running Shopify stores use Rick when spreadsheets and GA exports slow decisions. Setup pulls historical Shopify payments and ad costs in minutes, then surfaces 40+ segment groupings by country, cohort, landing page, and product category with email alerts when a key metric shifts.
B12

What is B12?
B12 turns a short text prompt into a live website, online store, or lightweight web app in about two minutes. Its AI builder drafts mobile-responsive pages, then you refine layout, copy, and features through chat or a visual editor without touching code.
Squarespace and Wix ship template libraries you customize manually. B12 bundles site generation with commerce backends, client intake forms, invoicing, contracts, email marketing, and an expert marketplace when you want humans involved. That makes it closer to an all-in-one stack for service businesses than a pure site builder.
Freelancers, coaches, and small firms use it to launch on a free b12sites.com subdomain or move to a custom domain on paid plans. B12 says more than 4 million sites have been created on the platform, with Website at $49 per month (200 AI credits) and Website + Client Engagement at $78 per month (300 credits), both offered at $1 per month for the first three months for new users.
Rick.ai Upvotes
B12 Upvotes
Rick.ai Top Features
No-code integrations with Shopify, Google Analytics, Google Ads, and Meta ads
User-based conversion tracking instead of session-only GA counts
40+ report groupings by device, landing page, cohort, and country
Autofunnels show microconversion drops across product, cart, and checkout steps
UTM-level attribution flags unprofitable PPC and remarketing campaigns
Email alerts when metrics change with recommended next actions
B12 Top Features
Generates a full site, store, or web app from a short prompt in about two minutes
Free plan on a b12sites.com subdomain with 5 daily AI credits capped at 30 per month
Website plan at $49/month includes 200 AI credits and up to 20 launched projects
Client Engagement plan at $78/month adds intake forms, contracts, eSignature, and email marketing
New users can start paid Website tiers at $1 per month for the first three months
Built-in commerce backends, traffic analytics, and third-party integrations without separate installs
Rick.ai Category
- E-commerce
B12 Category
- E-commerce
Rick.ai Pricing Type
- Freemium
B12 Pricing Type
- Freemium
