SEO Pilot vs Exa

SEO Pilot is an SEO content platform that combines a SaaS writing workflow with a free Chrome extension for on-page analysis. The web app covers keyword research, an idea library for article concepts, bulk article cluster generation, and a content calendar for scheduling posts to WordPress.

The content editor lets you pick AI models, set article structure and tone, and fine-tune drafts with a built-in text editor. You can generate blog posts and listicles, track content metrics against SERP competitors, and organize work across folders and team workspaces with role-based access.

The Chrome extension runs alongside the SaaS product, offering on-page SEO checks, broken link detection, heading extraction, contact info scraping, and an AI writer that turns existing page outlines into new articles. Paid plans unlock the full SaaS writer; the extension itself is free for core SEO analysis.

Exa is a search API built for AI agents, not traditional keyword search. The company indexes hundreds of billions of web pages and exposes search, page contents, deep research, and monitoring through a single API so developers can give agents live web context without building their own crawl stack.

The product spans several endpoints. Search returns ranked URLs with optional highlights that strip pages down to the tokens an LLM actually needs. Contents fetches full page text. Deep Search runs multi-step research with structured outputs and citations. Agent handles async list building and enrichment. Monitors watches the web on a schedule and pushes updates through webhooks.

Latency is configurable by search type, from sub-200ms instant mode to deep modes that take several seconds for harder queries. Category indexes cover companies, people, research papers, news, and more. Customers include Cursor, Cognition, HubSpot, OpenRouter, and Monday.com, with over 400,000 developers on the platform.