Last updated 07-23-2026
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Afternic (formerly Dan.com)
Afternic (formerly Dan.com) is a domain marketplace owned by GoDaddy where investors list, buy, and sell domain names. Visiting dan.com now redirects to Afternic, which absorbed the Dan.com platform after GoDaddy acquired Dan.com in 2022 and completed the brand merger in 2025.
The marketplace lists over 23 million domains and distributes them through 100+ registrar partners, including eight of the top ten registrars. Sellers get exposure to roughly 125 million monthly domain purchase searches without listing on each registrar separately.
Afternic suits domain investors, portfolio owners, and brokers who want centralized listing, brokerage support, lease-to-own payment plans, and automated transfers. Former Dan.com sellers were migrated to Afternic accounts to continue selling through the combined platform.
List once and reach buyers across 100+ registrar distribution partners
Lease to Own lets buyers pay monthly over terms up to 60 months
Fast Transfer automates purchase and delivery for eligible domain names
Four sales lander types, from Buy It Now to CashParking with ad revenue
Expert domain brokers negotiate deals and track leads in the Lead Center
Free to join with no monthly listing fees.
Distribution across 100+ registrar partners and 125 million monthly searches.
Lease to Own and Fast Transfer add flexible payment and automated delivery options.
Commission rates of 15% to 30% are higher than selling domains independently.
Dan.com brand and standalone platform no longer exist; users must use Afternic.
Lease to Own requires a Buy It Now price between $495 and $5,000,000.
Is Afternic free to join?
Yes. Afternic is free to join and list domains. Afternic charges a commission on completed sales rather than a monthly subscription. The standard commission is 25% on Buy It Now sales with Afternic Basic, or 15% when domains use GoDaddy Aftermarket nameservers.
What happened to Dan.com?
GoDaddy acquired Dan.com in 2022 and merged it into Afternic, GoDaddy's domain marketplace. The Dan.com brand retired in June 2025, and dan.com now redirects to Afternic. Former Dan.com sellers migrated their listings to Afternic accounts.
How does Lease to Own work on Afternic?
Lease to Own on Afternic lets buyers pay for a domain in monthly installments over up to 60 months instead of one upfront fee. Sellers set a Buy It Now price between $495 and $5,000,000 and enable Lease to Own from their portfolio. Buyers can use the domain during the lease, and ownership transfers after all payments complete.
What commission does Afternic charge on domain sales?
Afternic charges 25% commission on Buy It Now sales with the Basic plan, or 30% with Afternic Boost. Sellers who point domains to GoDaddy Aftermarket nameservers pay reduced rates of 15% (Basic) or 20% (Boost). Every sale has a $15 minimum commission fee.
Does Afternic offer domain brokerage services?
Yes. Afternic provides domain brokerage for both buyers and sellers through what it calls the world's largest team of expert domain brokers. Sellers can track inbound leads in the Lead Center, and Afternic's Custom Checkout Link handles externally negotiated sales with a 5% fee.
What sales lander options does Afternic offer?
Afternic offers four sales lander types: Request Price for high-value domains, Buy It Now for impulse purchases, Lease to Own for monthly payment plans, and CashParking for domains with organic traffic that can earn ad revenue. Sellers point domains to Afternic nameservers and select a lander from their portfolio page.