Last updated 06-28-2026
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Instabot
Instabot is a conversion chatbot platform built for marketers, product owners, and business teams who want to capture leads, answer FAQs, and book meetings without rebuilding their website every time a campaign changes. You design bots in a visual editor, drop a snippet on your site, and launch on web, Facebook Messenger, SMS, or live chat from one dashboard.
The product centers on a code-free bot builder with templates, goal tracking, and analytics so you can see where visitors engage or drop off. Instabot also layers in natural language processing through its own NLP library or connections to Dialogflow, IBM Watson, wit.ai, and Amazon Lex, plus a script node for custom JavaScript and OpenAI API workflows.
Founded in New York by serial entrepreneurs, Instabot targets small businesses, marketing agencies that need a white-label chatbot offering, and developers who want APIs, webhooks, and CRM integrations with Salesforce, Oracle Eloqua, HubSpot, Marketo, and Zapier.
Visual bot builder with templates; Instabot says most sites go live in about 20 minutes
Book meetings inside the bot with Google Calendar or Office 365 sync
Bot-first live chat that qualifies visitors before a human agent takes over
SMS module with a dedicated 10-digit business line for US and Canadian accounts
Built-in NLP library plus hooks for Dialogflow, Watson, wit.ai, and Amazon Lex
CRM and workflow integrations including Salesforce, HubSpot, Marketo, and Zapier
Script node for custom JavaScript, webhooks, and OpenAI API calls inside conversations
14-day free trial with no credit card required before you pick a plan.
Month-to-month pricing is available without mandatory annual contracts.
Each paid tier includes at least one custom bot built by the Instabot team.
Runs on web, Messenger, SMS, and live chat from a single platform.
SMS text messaging add-on is limited to US and Canadian subscribers.
Listed email support hours are 9am to 5pm EST on standard tiers.
NLP bots need training data; Instabot notes out-of-the-box AI responses are limited at launch.
Does Instabot offer a free trial?
Yes. Instabot offers a 14-day free trial with no credit card required. You can start from the homepage or pricing page before choosing a paid plan.
What channels does Instabot support?
Instabot supports website chatbots, Facebook Messenger, SMS text messaging, and live chat takeover. The same bot flows can run across web and text, with conversations managed from one Instabot dashboard.
Which CRMs does Instabot integrate with?
Instabot integrates natively with Salesforce and Oracle Eloqua, and connects to HubSpot, Marketo, MailChimp, Pipedrive, Slack, and Google Sheets through Zapier. Lead data collected in bots can sync to your CRM fields.
Does Instabot support natural language processing?
Yes. Instabot includes an Easy NLP Library with pre-trained intents, plus one-click Dialogflow integration. It can also connect to other NLP providers such as IBM Watson, Facebook wit.ai, and Amazon Lex.
What are Instabot pricing plans?
Instabot lists four monthly plans on its pricing page: Base at /mo, Standard at /mo, Advanced at /mo, and Enterprise with custom pricing. Paid tiers include limits on monthly active users, chatbot count, and user seats.
Does Instabot offer white-label options for agencies?
Yes. Instabot offers a fully white-labeled solution for marketing agencies, including bulk pricing and support for deploying chatbots under an agency brand. Developers can also use Instabot APIs to embed chatbots in their own products.