Last updated 08-13-2026
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Mailchimp
Mailchimp is an email and SMS marketing platform that runs campaigns, automations, and audience analytics without a steep learning curve. Build messages in a drag-and-drop editor with 300+ templates, generative AI writing tools, and popup forms, then measure opens, clicks, and conversions in one dashboard.
Constant Contact and legacy ESPs sell list blasting. Mailchimp bundles SMS credits, predictive segmentation, up to 200 automation flows on paid tiers, and integrations with Shopify, Salesforce, and hundreds of other apps. Customers on the Standard plan report up to 24x ROI according to Mailchimp's pricing page, with a 14-day Standard trial that needs no credit card.
It fits small shops under 250 contacts on the free tier, growing brands scaling to thousands of contacts, and enterprise teams on Premium with phone support and unlimited seats. Pricing scales by contact count: Essentials starts around $13 per month for 500 contacts, Standard around $20, and Premium around $350 for larger lists.
Free plan supports up to 250 contacts with 500 monthly email sends
Standard plan includes 6,000 monthly email sends for up to 500 contacts
Premium plan includes 150,000 monthly email sends for up to 10,000 contacts
Up to 200 marketing automation flows on Standard and Premium
Generative AI writing and design tools on Standard and Premium
300+ professionally designed email templates with drag-and-drop editor
SMS and MMS marketing add-on credits on paid plans
Free tier covers up to 250 contacts without a credit card.
Standard trial runs 14 days with no payment info required.
Bundles email, SMS, automations, and AI content tools in one platform.
Integrations directory connects Shopify, Salesforce, and hundreds of apps.
Premium adds phone support and unlimited seats for large teams.
Free plan lacks AI tools and caps contacts at 250.
Paid pricing varies sharply by contact count beyond 500 contacts.
Sending pauses when contact or email send limits are exceeded.
Is Mailchimp free?
Mailchimp offers a Free plan at $0 per month for up to 250 contacts with 500 monthly email sends. Mailchimp pauses sending if contact or daily send limits are exceeded on the free tier.
How much does Mailchimp Standard cost?
Mailchimp Standard starts at about $20 per month for 500 contacts with promotional pricing on mailchimp.com/pricing/marketing. Mailchimp Standard includes a 14-day free trial with no credit card required and 6,000 monthly email sends.
What is included in Mailchimp Premium?
Mailchimp Premium includes up to 10,000 contacts, 150,000 monthly email sends, priority phone support, unlimited team seats, premium migration services, and up to 200 automation flows.
Does Mailchimp support SMS marketing?
Mailchimp supports SMS and MMS marketing as add-on credits on Essentials, Standard, and Premium plans. Mailchimp also markets integrated SMS alongside email campaigns on the homepage.
Does Mailchimp have AI tools?
Mailchimp includes generative AI writing and design tools on Standard and Premium plans at no additional cost. Mailchimp Free and Essentials do not include those AI optimization features.
How many contacts can Mailchimp Free handle?
Mailchimp Free supports up to 250 contacts with 500 email sends per month or 250 per day. Mailchimp recommends moving to Essentials or Standard as your list grows beyond that limit.