Last updated 08-12-2026
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Maverick
Maverick helps ecommerce brands lift Klaviyo revenue with AI personalized videos and an inbox placement optimizer that fights the Gmail Promotions tab. Merchants record one base video, and Maverick generates name-specific versions for post-purchase, welcome, and abandoned cart flows delivered through their ESP.
Most video vendors make you film a new clip for every customer name. Maverick records a single template plus a short voice script, then personalizes future campaigns automatically with branded landing pages and CRM-triggered sends. Its Optimizer product runs ongoing A/B tests on campaign and flow emails to push messages into the Primary inbox instead of Promotions, with a dashboard that tracks incremental lift.
Shopify stores, Klaviyo-heavy brands, and ecommerce agencies are the focus. Case studies cite 28 to 32 percent more placed orders for brands like Dr. Squatch and Hexclad, and the video product advertises up to 5x click-through rates and 20 percent more repeat purchases on the marketing pages.
Record one base video and auto-personalize names across welcome, thank you, and cart flows
Starter plan includes up to 5,000 monthly video sends and two unique video flows for $300 per month
Optimizer Pro shifts Klaviyo emails from Promotions to Primary with automated A/B testing
Integrates with Klaviyo, HubSpot, ActiveCampaign, Omnisend, and Shopify without engineering work
Branded landing pages host personalized videos delivered from your domain
Case studies report 28 to 32 percent more placed orders from optimized Klaviyo campaigns
Optimizer includes a 30-day free trial with done-for-you setup and month-to-month billing
One recorded template scales to thousands of personalized customer videos.
Optimizer product targets Gmail Primary placement without manual A/B test juggling.
White-glove onboarding handles landing pages, domain sending, and CRM hooks.
Video Starter caps at 5,000 sends before you need a custom Pro quote.
Optimizer and high-volume tiers lack public dollar amounts on the pricing page.
Personalized video setup depends on Maverick processing time before campaigns launch.
What does Maverick do for ecommerce stores?
Maverick creates AI personalized videos from a single recorded template and runs an inbox placement optimizer for Klaviyo emails. Both products target higher opens, clicks, and repeat purchases across the customer journey.
How much does Maverick cost?
Maverick AI Personalized Videos Starter costs $300 per month for up to 5,000 sends and two flows, with $100 per month for each additional flow. Optimizer Pro and high-volume Pro video tiers use custom pricing on the pricing page.
Does Maverick work with Klaviyo?
Yes. Maverick integrates directly with Klaviyo for both personalized video triggers and the Inbox Placement Optimizer. The site also lists HubSpot, ActiveCampaign, Omnisend, and custom CRM setups on higher tiers.
How does Maverick personalize videos?
Maverick asks you to record a base video per flow and a 15-minute voice script. The team then generates name-specific versions, hosts them on branded pages, and sends them when your CRM fires the matching event.
What is Maverick Optimizer?
Maverick Optimizer tests campaign and flow emails to land in Gmail Primary instead of Promotions. It allocates traffic to winning variations automatically and includes a dashboard with historic uplift metrics.
Is there a free trial for Maverick?
Maverick Optimizer Pro includes a 30-day free trial with done-for-you setup on the pricing page. Personalized video plans require booking a demo before purchase.