Last updated 07-24-2026
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Subbly
Subbly is an all-in-one subscription commerce platform built for businesses that sell recurring products, not one-off transactions. It covers subscription boxes, meal delivery, memberships, D2C replenishment, CSA farms, and subscribe-and-save models in a single system without stacking Shopify plugins or third-party billing tools.
The platform includes a website builder, checkout flows, customer management, bundles, surveys, churn tools, funnels, and an AI website builder addon. You can launch a storefront, embed checkout on an existing site, or use Subbly APIs and SDKs to customize the experience.
Subbly targets subscription-first entrepreneurs and established brands migrating from Shopify, WooCommerce, Cratejoy, Recharge, and similar platforms. Customer stories on the site include Marks and Spencer, Vodafone, and thousands of independent box and membership businesses.
Pricing starts with a 3-day free trial followed by $1 per week for four weeks on the core Subbly plan at $69 per month, plus transaction fees. A higher-tier Subbly X plan starts at $499 per month with enterprise customization and dedicated support.
The company emphasizes subscription-friendly policies, including no data hostage practices, migration assistance, and a 9,000+ member Facebook community for subscription entrepreneurs.
Run subscription boxes, memberships, meal kits, and D2C replenishment from one platform without plugins
Build storefronts with the website builder or AI builder addon, then launch checkout in about 30 minutes
Use bundles, surveys, funnels, and churn tools to customize pricing flows and reduce cancellations
Migrate subscribers from Shopify, WooCommerce, Cratejoy, Recharge, and other platforms with free migration support
Access APIs, SDKs, and developer docs to embed checkout or extend the platform for custom use cases
Purpose-built for subscription businesses with billing, checkout, and retention tools in one platform
Free migration service and support team familiar with subscription operations
Supports multiple models including boxes, memberships, meal delivery, and replenishment
Core plan starts at $69 per month plus transaction fees, which may be high for very early-stage sellers
AI website builder and some advanced features require paid addons
Does Subbly offer a free trial?
Yes. Subbly offers a 3-day free trial, then $1 per week for four weeks on the standard plan. You can cancel anytime during the trial.
What subscription business models does Subbly support?
Subbly supports subscription boxes, personalized boxes, meal delivery, memberships, D2C replenishment, CSA farms, and subscribe-and-save models.
How much does Subbly cost?
The core Subbly plan is $69 per month with a 1% plus $0.12 per transaction fee. Subbly X starts at $499 per month with lower transaction fees and enterprise features.
Can I migrate to Subbly from another platform?
Yes. Subbly offers a free migration service to transfer existing subscribers from platforms like Shopify, WooCommerce, Cratejoy, and Recharge.
Does Subbly include a website builder?
Yes. Subbly includes website templates and an AI website builder addon. You can also embed Subbly checkout on an existing site or build on its APIs.