Last updated 06-25-2026
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Torly.AI
Torly.AI helps founders prepare for the UK Innovator Founder Visa by turning a rough business idea into an endorsement-ready application. You start with a free five-minute assessment that scores your concept against Home Office innovation criteria, then build out plans, financial models, and evidence inside a desktop workspace or through a Claude.ai connector.
Six specialized agents own distinct phases of the journey: project coordination, strategy, narrative writing, financial modeling, compliance scoring via the proprietary 4F Formula, and document assembly. The desktop app pairs a Kanban task board with a seven-section business plan builder, three-year financial model, interview simulator, and exports to PDF, DOCX, and Markdown.
Innovatorly Ltd, trading as TorlyAI, is a UK-registered business consultancy built for international founders targeting endorsement from approved bodies like UK Endorsement Services, Envestors, and Innovator International. It is not affiliated with the UK Home Office, and visa decisions remain at Home Office discretion.
4F Matrix scores your idea in about 90 seconds against Home Office criteria
Six specialist agents from strategy through submission bundle assembly
Seven-section business plan builder with PDF, DOCX, and Markdown export
Three-year financial model with sensitivity analysis and unit economics
Scored interview simulator covering all three major UK endorsing bodies
Kanban board with agent-owned cards across four swimlanes
Claude.ai connector runs six specialists inside your own Claude account
Free tier includes five lifetime 4F assessments with no credit card required.
Six specialized agents cover strategy, writing, finance, compliance, and document prep in one workflow.
Desktop app exports endorsement materials to PDF, DOCX, and Markdown with BYOK for privacy-conscious founders.
Full business plan generation requires the Premium desktop app; the free tier is assessment and learning only.
Pricing is listed in GBP only, which may require conversion for founders budgeting in other currencies.
Torly is not a regulated immigration adviser; complex cases still need qualified legal counsel.
Is Torly.AI affiliated with the UK Home Office?
No. Torly.AI is operated by Innovatorly Ltd (trading as TorlyAI), a business consultancy registered in England and Wales. It is not affiliated with the UK Home Office or any endorsing body, and visa approval remains at Home Office discretion.
Do I need my own AI API key to use Torly.AI?
Torly Premium on the desktop app supports BYOK (bring your own key) with keys encrypted locally. The Air plan runs inside Claude.ai and requires your own Claude subscription, since conversations stay in your Claude account.
What platforms does the Torly desktop app support?
The TorlyAI desktop app runs on macOS 12+ and Windows 10+. You can start with the free web assessment on any device, but the full six-agent workflow and business plan builder are designed for desktop.
How much does Torly Premium cost?
Torly Premium is £79 per month on monthly billing (or £24 per week on weekly billing). Prices are in GBP and exclude VAT where applicable. The Air Claude connector plan is £24 per month, and a free tier includes five lifetime AI assessments.
Can I cancel Torly Premium anytime?
Yes. Torly states that Premium and Air subscriptions can be cancelled in one click. Weekly and monthly billing options are available at checkout on torly.ai/pricing.
What is the 4F Formula on Torly.AI?
Torly.AI's 4F Formula scores Product-Market Fit, Founder-Market Fit, British Market Fit, and Fortune (competitive moat) against UK Innovator Founder Visa innovation criteria. The free assessment returns a baseline scorecard; Premium unlocks full iterative scoring across all tiers.