Last updated 09-01-2026
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Zelig
Zelig plugs into a fashion retailer's existing product catalog and turns product pages into a live outfit design experience. Shoppers tap one item, and the Build a Look widget assembles the rest of the look in real time using the retailer's own SKUs and merchandising rules. A Digital Closet saves outfits, favorites, and past purchases so returning visitors pick up where they left off. The company sells the platform to brands, luxury houses, and marketplaces through demos, not a self-serve checkout.
Where most e-commerce tools push filters, search, and single-item recommendation rails, Zelig is built around complete looks. The styling layer surfaces pieces that search and category pages miss, which the company says drives item conversion at multiples of the industry baseline. Zelig also turns shopper styling choices into first-party merchandising data rather than stopping at engagement metrics like many virtual try-on products.
Fashion e-commerce teams use Zelig when they want longer sessions, larger baskets, and fewer returns without replatforming. Named customer REVOLVE appears on the homepage, and Zelig cites a production deployment with a $3B-revenue retailer where Build a Look shoppers spent 3× longer on site, converted at 3× the control rate, and lifted average order value by 1.5×. Catalog ingest and widget deployment typically run 6 to 8 weeks on Shopify Plus, Salesforce Commerce Cloud, BigCommerce, or a custom stack.
Build a Look assembles a full outfit in real time after a shopper taps one catalog item
Widget deploys on PDP, PLP, landing pages, email, and paid social without a full replatform
Digital Closet keeps saves, favorites, and past purchases in one personalized hub
Styling Intelligence applies stylist rules across occasion, season, and silhouette for every visit
A $3B-revenue retailer deployment reported 3× conversion, 1.5× average order value, and double-digit return reduction
Catalog ingest and front-end deployment typically take 6 to 8 weeks on Shopify Plus, Salesforce Commerce Cloud, or BigCommerce
Build a Look turns one tapped item into a full outfit without replatforming the storefront.
Published retailer case study cites 3× conversion, 1.5× average order value, and double-digit return reduction.
Widget runs on PDP, PLP, email, and paid social, so styling stays inside existing shopper journeys.
First-party styling data feeds merchandising, buying, and CRM instead of ending at engagement metrics.
No self-serve signup or public pricing; every deal starts with a sales demo.
Catalog ingest and deployment take 6 to 8 weeks, so it is not a same-day install.
Focused on B2B fashion retailers, not a standalone shopping app for individual consumers.
What is Zelig?
Zelig is an AI commerce platform for fashion retailers. It adds a Build a Look widget that assembles complete outfits from a retailer's live catalog, plus a Digital Closet and styling analytics layer.
How does Zelig Build a Look work?
A shopper picks one item on a product page, and Zelig builds the rest of the outfit in seconds using catalog and merchandising rules. The on-screen model updates as pieces are swapped, then the shopper can save, share, or add the look to bag.
Who is Zelig built for?
Zelig targets fashion retailers, luxury brands, and multi-brand marketplaces that want higher conversion and larger baskets from existing catalogs. The site lists separate pages for luxury maisons, contemporary brands, and marketplace operators.
Does Zelig publish public pricing?
No. Zelig does not list plan prices on its website. Retailers book a demo at zelig.com/demo to see Build a Look on their own SKUs and discuss a custom enterprise deployment.
Which retailers use Zelig?
REVOLVE is named on Zelig's homepage with a quote from Chief Product Officer Grace Hong. Zelig also cites a production deployment with a $3B-revenue fashion retailer that saw 3× conversion and 1.5× average order value.
How long does Zelig integration take?
Zelig says catalog ingest, model training, and front-end deployment take 6 to 8 weeks. The platform works with Shopify Plus, Salesforce Commerce Cloud, BigCommerce, and custom stacks through a single script deployment.
What results does Zelig claim?
Zelig reports 1M+ outfits styled monthly, 3× session time uplift, and 9× industry item conversion on its site. In one published case study, Build a Look shoppers spent 3× longer on site and reduced returns by double digits.