Last updated 07-02-2026
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Brandwatch
Brandwatch is a social suite from Cision that combines consumer intelligence, social media management, influencer marketing, and search monitoring in one platform. Teams use it to listen across major social networks, research audiences, plan and publish content, and respond to customers from a shared workspace.
The product centers on large-scale conversation data and proprietary analytics, including Iris AI for faster analysis and reporting. Consumer Intelligence searches a broad archive of public opinion, while Social Media Management covers scheduling, approvals, community inbox, and competitor benchmarks. Influence adds creator discovery across a database of more than 30 million profiles.
Brandwatch targets enterprise marketing, research, PR, and social teams that need unified listening and publishing workflows. It is positioned as an analyst-recognized platform for brand monitoring, crisis alerts, market research, and cross-channel engagement.
Consumer Intelligence searches a large archive of online conversations for market insights
Social Media Management runs scheduling, approvals, and a unified inbox across networks
Influence discovers creators from a database of more than 30 million profiles
Search Intelligence tracks search and generative AI visibility alongside social data
Iris AI speeds analysis, segmentation, and automated reporting across dashboards
Real-time alerts monitor threats across more than 100 million sources
Integrations connect HubSpot, Salesforce, Zendesk, Shopify, and other workflow tools
Combines listening, publishing, influencer discovery, and search monitoring in one vendor suite.
Plans page highlights enterprise-grade options with demo-led onboarding for each solution area.
Published integrations cover major CRM, support, storage, and commerce platforms.
Case studies cite measurable outcomes for brands including Virgin Holidays, OnePlus, and BBC teams.
No self-serve pricing or free tier is listed on the public Plans page.
Full value typically requires a sales demo rather than instant signup.
The suite spans multiple products, which can add complexity for smaller teams evaluating tools.
What products are included in the Brandwatch suite?
Brandwatch offers Consumer Intelligence, Social Media Management, Influencer Marketing (Influence), Search Intelligence, Media Intelligence and Insights, and APIs. Each solution has standard through enterprise plan options, and prospects book a demo to get pricing.
How does Brandwatch pricing work?
Brandwatch does not publish fixed plan prices on its website. The Plans page routes teams to schedule a free demo for Consumer Intelligence, Social Media Management, or Influencer Marketing, with standard to enterprise tiers available per solution.
Which social networks does Brandwatch support?
Brandwatch lists coverage across major networks including Facebook, Instagram, YouTube, Twitter, Reddit, and LinkedIn. Suite customers can monitor and manage the channels they need through the platform and partner integrations.
What is Iris AI in Brandwatch?
Iris AI is Brandwatch's in-product AI layer for working faster with social and consumer data. It supports analysis at scale alongside dashboards, segmentation, and automated reporting in Consumer Intelligence workflows.
Does Brandwatch integrate with CRM and support tools?
Yes. Brandwatch publishes integrations with HubSpot, Salesforce Sales Cloud, Salesforce Service Cloud, Zendesk, ServiceNow, Shopify, Dropbox, Google Drive, OneDrive, Box, and Bynder, among others.
Who is Brandwatch built for?
Brandwatch serves market researchers, marketers, social media managers, analysts, agencies, content marketers, and PR teams. Industry pages cover agencies, financial services, retail, CPG, technology, healthcare, media, and education.