Amplemarket vs Cust (formerly AskToSell)

Amplemarket puts Duo Copilot at the center of B2B outbound: it watches for buying signals, pulls account research into one click, and drafts email, LinkedIn, and phone sequences from a shared workspace. Lead search, intent monitoring, deliverability checks, and reply management live in the same product instead of a patchwork of data and sequencer tools.

Point solutions like separate data vendors plus sequencers leave reps stitching context together manually. Amplemarket pushes signal-led selling into daily workflows with 24+ intent types (job changes, website visits, competitor engagement, hiring spikes) and one-click research, so teams act on timing instead of static lists.

Account executives, SDRs, founders, and RevOps teams use it to replace stacks such as ZoomInfo plus Outreach. Startup plans start at $600 per month on an annual term with 2 users and 27,000 contacts, while Growth and Elite tiers scale contact limits to 140,000 and 400,000 with custom pricing.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.