Certainly vs Cust (formerly AskToSell)

Certainly deploys autonomous AI agents that handle customer conversations across web chat, WhatsApp, Instagram, SMS, email, and voice. Instead of scripted decision trees, the agents reason about goals, call tools in your stack, and resolve tickets end to end. The platform connects to Shopify, Zendesk, Salesforce, Gorgias, and 200-plus AI models with automatic failover.

Traditional chatbots break when customers go off-script. Certainly pairs agentic AI with implementation support from Copenhagen, where the company has operated since 2017. Customers like Feastables, Quad Lock, and Fintiba report containment rates above 40% and measurable revenue impact from post-chat purchases.

E-commerce brands, CX teams, and sales organizations use Certainly for customer support, conversational commerce, and internal ops. Starter plans begin at 500 euros per month with conversation-based billing and a 3-month pilot option.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.