Craft – The Future of Documents vs Frase

Craft bundles notes, tasks, calendars, whiteboards, and daily docs into one polished workspace for writers, students, and product teams who outgrow plain text files. Blocks-based pages sync across devices, support link sharing, and pair with an built-in assistant for drafting inside the same canvas you use for meeting notes or travel plans.

Notion-style databases can feel heavy when you only need a beautiful document and a task list. Craft caps the free tier at 1,500 blocks but sells unlimited storage on Plus for $8 per month, adds 30-day version history, and exposes API plus MCP hooks to Claude, ChatGPT, and Cursor. That stack targets creators who want Apple-native polish without wiring Zapier for every export.

Podcasters, educators, photographers, and PMs quoted on craft.do use it for show notes, lesson scripts, shoot timelines, and personal wikis. Family and Team bundles ($15 and $50 per month) pack multiple Plus seats into shared Spaces when a household or studio collaborates on the same doc set.

Frase runs the full content loop for SEO and generative engine optimization: site audit, topic research, drafting, CMS publishing, ranking monitoring, and AI citation tracking. You start with a site auditor that scores each page for Google and AI readiness, then move drafts through WordPress, Webflow, Sanity, Wix, or FraseCMS hosting.

Most teams stitch together a research tab, a writing app, and a rank tracker that never talk to each other. Frase keeps brand context, competitor SERP data, and optimization scores in one workflow so Content Guard can draft fixes when a live page slips instead of waiting for a weekly report.

In-house content teams, SEO leads, and agencies managing multiple domains are the core buyers. Plans start at $39 per month billed yearly with a 7-day trial that needs no credit card, and Professional at $103 per month adds more seats, audit volume, and broader AI visibility tracking.