Flockjay vs Cust (formerly AskToSell)

Flockjay is a unified sales enablement platform that simplifies managing sales content, learning, deal insights, and coaching using generative AI. It offers a modern Learning and Content Management System tailored for sales teams, helping them access the right knowledge at the right time. The platform integrates with over 50 tools, including CRMs, Slack, and Zoom, placing enablement directly within reps' workflows. Sales leaders, revenue operations, and enablement teams benefit from AI-powered content tagging, semantic search, and real-time coaching alerts that identify key moments for manager intervention. Flockjay also supports peer-to-peer learning by capturing best practices from top reps and automating role-based training assignments. Its AI model is specifically tuned for sales content, ensuring relevant and secure insights without exposing private data. Gamification features like leaderboards and prompts encourage engagement and knowledge sharing across distributed teams. Overall, Flockjay helps sales organizations increase deal velocity, win rates, and team performance with less manual effort.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.