DealFlowAgent (formerly Foundy) vs Sturppy

DealFlowAgent is an AI-native M&A advisory firm that helps business owners in the UK and US sell essential-service companies and connects acquirers with off-market deal flow. It pairs senior human M&A advisors with proprietary AI agents so sellers get institutional-grade support without the traditional advisory bottleneck.

For owners, the platform covers the full exit path: confidential valuations, buyer matching, marketing materials, data room setup, and negotiation. Sage acts as a 24/7 deal concierge that tracks deal signals and supports exit planning one to three years before a sale. Sterling handles buy-side sourcing by learning each acquirer's criteria through structured conversations and surfacing ranked matches from a network of 12,900+ registered buyers.

The firm focuses on trade services and healthcare businesses, typically in the ??500K to ??50M enterprise value range. Sector specialists cover building services (HVAC, fire safety, security), healthcare (dental, care homes, veterinary), and professional services. Buyers can use Sterling and the buyer-match tools at no cost; sellers work on success-based advisory fees.

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