Glitter AI vs Writitude (formerly Textok)

Glitter AI turns screen recordings, videos, and live walkthroughs into polished step-by-step guides and SOPs. Record a process with the desktop app or browser extension, narrate as you go, and the platform captures screenshots, transcribes your speech, and writes the documentation for you.

You can also upload existing videos, including Zoom recordings, mobile screen captures, or footage of physical tasks, and Glitter converts them into editable guides. The guide editor lets you polish steps, screenshots, and copy before sharing via link, PDF, HTML, Markdown, or embed.

It supports 99 languages for recording and one-click translation. Teams at companies like Google, Walmart, and Salesforce use it for employee onboarding, IT runbooks, customer help articles, and compliance SOPs. The platform is SOC 2 Type II certified.

Writitude (formerly Textok) is a brand voice and writing guidelines platform built by copywriters in Riga, Latvia. It turns tone and style rules into automated checks that run in real time as writers draft copy, whether the text comes from a freelancer, an in-house marketer, or an external AI tool.

The product centers on configurable writing guides with 100+ parameters covering formality, emotionality, rhythm, inclusivity, capitalization, and emoji usage. You can build guides with a wizard, generate them from sample texts via Guide Builder, or match existing copy to predefined tones with Matcher. Custom glossaries enforce required terms, forbidden words, and exact spelling for brand-specific vocabulary.

Writitude targets lean marketing teams, agencies managing multiple client voices, and growing brands that need consistent communication across channels. The platform shares guides with writers, flags off-brand passages instantly, and claims to cut revision cycles by 60% compared to manual editing rounds.