Last updated 07-23-2026
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Writitude (formerly Textok)
Writitude (formerly Textok) is a brand voice and writing guidelines platform built by copywriters in Riga, Latvia. It turns tone and style rules into automated checks that run in real time as writers draft copy, whether the text comes from a freelancer, an in-house marketer, or an external AI tool.
The product centers on configurable writing guides with 100+ parameters covering formality, emotionality, rhythm, inclusivity, capitalization, and emoji usage. You can build guides with a wizard, generate them from sample texts via Guide Builder, or match existing copy to predefined tones with Matcher. Custom glossaries enforce required terms, forbidden words, and exact spelling for brand-specific vocabulary.
Writitude targets lean marketing teams, agencies managing multiple client voices, and growing brands that need consistent communication across channels. The platform shares guides with writers, flags off-brand passages instantly, and claims to cut revision cycles by 60% compared to manual editing rounds.
100+ tone and style parameters cover formality, emotionality, rhythm, and inclusivity
Guide Builder turns sample texts into enforceable writing guidelines automatically
Custom glossaries flag forbidden words and require exact spelling of brand terms
Real-time underlines catch off-brand passages before drafts get submitted
Switch between 20+ tone guides for different brands, channels, or audiences
Share guides with freelancers and in-house writers so tone stays consistent
Free Basic plan and 10-day Premium trial require no credit card.
100+ configurable tone parameters go deeper than generic grammar checkers.
Supports multiple shareable guides for agencies managing different client voices.
Enterprise workflow features require contacting sales rather than self-serve signup.
Low domain authority suggests a smaller market footprint compared to established writing tools.
Does Writitude have a free plan?
Yes. Writitude's Basic plan is free with no credit card required. It includes one custom tone of voice guide, up to two custom glossaries, unlimited tone matcher and text analyzer use, and access to Writitude's predefined glossaries library.
Does Writitude offer a free trial?
Writitude offers a 10-day full-featured Premium trial with no credit card required. The trial gives access to Premium features including up to 20 custom tone guides and shareable style guides.
How does Writitude help teams maintain brand voice?
Writitude lets teams define tone and style rules with 100+ parameters, then checks every draft in real time. Writers see underlined passages that break the guide and can fix issues before submission, reducing revision cycles.
How many tone of voice guides can I create on Writitude?
Writitude's Basic plan includes one custom guide, Professional supports up to three, and Premium supports up to 20 custom tone and style guides. Enterprise plans add editorial workflow features like briefs, assignments, and approvals.
Can Writitude check AI-generated text for brand compliance?
Yes. Writitude checks both human-written and AI-generated text against your custom tone and style guides. Professional and Premium plans also include text generation in a chosen tone of voice.
Who founded Writitude?
Writitude was founded by copywriters Olga Procevska and Katya Firyan in Riga, Latvia. The team also includes Victor and Alex. The product evolved from Textok, which launched in beta in 2024.