Hatchful vs Looka

Your logo says a lot about your brand. If it looks good, it leaves a good impression on your potential customers. If it looks bad, it could leave a bad impression, even if your products or services are top-notch.

Test out free logo variations and create a one-of-a-kind logo that’s perfect for your business. Best of all, you don’t have to have any graphic design experience to create a business logo you can be proud of—the logo generator makes it easy.

With Hatchful’s logo maker, you can create the perfect logo in no time. Simply choose professionally designed templates that reflect your industry category, add and customize your business details, and voila! You’ve created your own logo.

Looka is a design platform that helps entrepreneurs and small businesses build a professional logo, brand identity, and marketing materials without hiring a designer. Enter your company name, pick styles and colors, and the platform generates hundreds of custom logo options in minutes. You browse, favorite, and refine designs in an editor until you have something ready to use commercially.

Looka (formerly Logojoy) was founded in 2016 by Dawson Whitfield after a decade working as a graphic designer. The platform uses machine learning to generate non-templated logo combinations from thousands of symbols, fonts, colors, and layouts, applying design principles around contrast, visual hierarchy, and font pairings automatically.

Beyond logos, Looka's Brand Kit turns your finalized design into 300+ branded templates for business cards, social posts, email signatures, flyers, and more. The Brand Kit Web tier adds a drag-and-drop website builder. The platform has served more than 20 million people in 188 countries.