Human2Human vs Cust (formerly AskToSell)

Human2Human transforms cold outreach by combining AI assistance with a human touch to create authentic conversations. It helps businesses identify and research leads, understand their needs, and engage in meaningful dialogue rather than sending generic messages. The platform emphasizes personalized communication, making outreach feel natural and relevant to each prospect.

It supports teams in crafting tailored messages that resonate, improving connection rates and fostering genuine relationships. Human2Human also streamlines the process of finding ideal customer profiles, enabling users to focus on quality interactions over quantity. The technology behind it integrates AI chatbots that assist without replacing the human element, ensuring conversations remain empathetic and effective.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.