Incremental vs Octane AI

Incremental is a retail and commerce media measurement platform that replaces last-touch ROAS with daily causal measurement. It connects to retailer, media, and ecommerce data sources, then uses an ensemble causal model to separate advertising impact from pricing, promotions, shelf placement, and seasonality.

The platform is built specifically for retail media buyers who need neutral, third-party measurement. Incremental does not buy or sell media, so reporting stays focused on incremental sales growth rather than platform-reported attribution.

Core capabilities include measurement and reporting, campaign optimization, planning and forecasting, and a Commerce Graph that maps products, campaigns, promos, and digital shelf signals. Insights feed back into media buying platforms via API or daily exports.

Octane AI builds interactive product quizzes for Shopify stores that collect zero-party data and recommend products with its CORE-1 AI engine. Shoppers answer questions about skin type, size, goals, or preferences, then land on a personalized results page with matched products, email capture, and synced Klaviyo properties.

Generic form builders like Typeform were not built for ecommerce catalogs. Octane AI connects natively to Shopify, Klaviyo, Attentive, and Recharge, maps quiz answers to customer profiles in real time, and uses Smart Products, Smart Copy, and image-based shade matching to pick SKUs from your catalog. Brands report a 77% average quiz start rate and 42% email opt-in across 5,000+ stores.

Beauty, skincare, fashion, and supplement merchants use Octane AI for shade matching, routine builders, size finders, and gift guides. Jones Road Beauty and Bambu Earth cite it as a top revenue driver, with Octane AI reporting over $1 billion in influenced revenue across merchants.