Incremental vs Octane AI

Incremental sets the standard for retail media measurement by offering cutting-edge solutions specifically tailored for retail media buyers. Its purpose-built platform is designed to optimize incremental sales growth, standing out in the market due to its neutrality and emphasis on measuring actual sales impact beyond traditional ROAS (return on ad spend).

Incremental offers various services, including Measurement & Reporting, Campaign Optimization, Scenario Planning & Forecasting, and Commerce Analytics. Incremental's neutral stance ensures that it neither buys nor sells media, avoiding any conflicts of interest and keeping the focus purely on the client's business success.

With a neutral, third-party measurement approach, retail media buyers can trust Incremental to provide standardized reporting across all retail media networks, gaining consistent and comparable insights to drive better decision-making.

Octane AI helps Shopify brands boost sales by creating personalized product quizzes that gather zero-party data directly from customers. Its AI-powered engine learns your product catalog and customer behavior to automatically generate tailored questions and product recommendations, eliminating the need for manual setup. The platform supports flexible quiz customization with advanced logic, allowing brands to build unique customer journeys and multi-layered results pages that fit their specific needs.

Trusted by over 4,000 Shopify merchants, Octane AI integrates seamlessly with popular tools like Klaviyo, Recharge, and Zapier, enabling automatic creation of detailed customer profiles in CRMs without spreadsheets. This data helps brands understand customer motivations and preferences, which can be used to create targeted marketing campaigns that increase repeat purchases and brand loyalty.

Octane AI offers actionable analytics to track quiz completion, conversion rates, average order value, and revenue by quiz, question, or product. Its dedicated account managers work closely with customers to optimize quiz performance, test new ideas, and scale successful campaigns. The platform is recognized as the only Shopify Plus Certified App for quizzes, meeting high standards of performance, security, and support.

Recent enhancements include agentic marketing features where AI autonomously builds, personalizes, and optimizes marketing campaigns 24/7, delivering hyper-personalized experiences with engagement rates over 85%. The platform’s no-code interface allows users to build and launch high-converting quizzes quickly, with the option to tweak questions and logic anytime. Overall, Octane AI transforms customer interactions into personalized shopping experiences that drive higher conversions and customer satisfaction.