Last updated 05-04-2024
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Incremental
Incremental sets the standard for retail media measurement by offering cutting-edge solutions specifically tailored for retail media buyers. Its purpose-built platform is designed to optimize incremental sales growth, standing out in the market due to its neutrality and emphasis on measuring actual sales impact beyond traditional ROAS (return on ad spend).
Incremental offers various services, including Measurement & Reporting, Campaign Optimization, Scenario Planning & Forecasting, and Commerce Analytics. Incremental's neutral stance ensures that it neither buys nor sells media, avoiding any conflicts of interest and keeping the focus purely on the client's business success.
With a neutral, third-party measurement approach, retail media buyers can trust Incremental to provide standardized reporting across all retail media networks, gaining consistent and comparable insights to drive better decision-making.
Purpose-Built Platform: Designed specifically for the dynamic environment of retail media.
Neutral Measurement: Independence from media buying and selling to avoid conflicts of interest.
Beyond ROAS: Focusing on incremental sales growth rather than just return on ad spend.
Consistent Standardization: Standardized measurement across all retail media networks.
Retail-Aware Analysis: Real-time delivery of analysis that accounts for pricing, promotion, placement, and product changes.
1) What does incrementality mean?
Incrementality refers to the measure of the lift that can be attributed directly to a marketing campaign or advertising, as opposed to sales that would have occurred without it.
2) Why does neutrality matter?
Neutrality matters because it ensures that the platform's measurement services are not influenced by any vested interest in the buying or selling of media, allowing for unbiased and trustworthy data.
3) What is data neutrality?
Data neutrality is the principle that a company does not engage in the buying or selling of media, ensuring unbiased measurement for clients.
4) What is the challenge of offsite retail media measurement and how can it be overcome?
To overcome the challenge of offsite retail media measurement, businesses can infuse retailer data into offsite media and utilize platforms like Incremental for accurate measurement and optimization.
5) How can ecosystem partners work with Incremental?
Ecosystem partners can partner with Incremental by integrating with their platform to enhance the range and effectiveness of retail media measurement and analysis.