Leadsourcing vs Cust (formerly AskToSell)

Leadsourcing offers a hybrid AI and human-powered platform that builds and manages LinkedIn outbound campaigns for B2B teams. It combines AI-driven research and personalized message drafting with human review and real-time reply handling to ensure conversations feel authentic and targeted. This approach helps businesses generate qualified leads and book meetings without hiring additional sales development representatives. The platform focuses on defining precise Ideal Customer Profiles (ICP), enriching prospect lists with real signals, and crafting outreach in the client's voice. Human agents manage every reply and book meetings directly on clients' calendars, enabling sales teams to focus on closing deals. Leadsourcing suits founders, sales leaders, and B2B teams who want consistent pipeline growth with minimal manual effort. It is not designed for mass, untargeted outreach or quick fixes without strategic ICP alignment. Pricing includes a Solo plan for infrastructure support and a Virtual Squad plan for fully managed outbound campaigns. The service emphasizes quality over volume, aiming for measurable meetings rather than just message counts. It also offers add-ons like campaign setup and advanced targeting. The platform is GDPR compliant and maintains a strong privacy policy. Leadsourcing is trusted by global companies across industries including cloud services, fintech, SaaS, cybersecurity, and recruitment.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.