My Approach on BuildAI.space vs Cust (formerly AskToSell)

My Approach on BuildAI.space answers business strategy questions tailored to your industry, company size, and goals. You type a question about marketing, loyalty, launches, or operations, and the app returns strategy options with pros and cons instead of a single generic answer.

Unlike a static business blog, My Approach runs as an interactive prompt on the BuildAI platform. Sample prompts on the page cover retail marketing for small businesses, finance customer loyalty, and tech product launches, which shows the intended use case is operational decision support rather than creative writing.

Founders, operators, and sales leaders use My Approach when they want a quick second opinion before committing to a plan. The app is built with BuildAI.space tooling and links back to the parent platform for users who want to publish similar assistants without coding.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.