OpenGTM vs Cust (formerly AskToSell)

OpenGTM plugs into your Snowflake warehouse and turns raw account rows into ranked scores, signals, and a single next sales action per record. Fit, propensity, risk, intent, and custom models run on an evolving ontology so reps and agents act on warehouse data instead of another dashboard.

Traditional sales intelligence tools either copy data into their cloud or leave reps staring at aggregate charts. OpenGTM keeps compute inside your warehouse with zero data retention: models touch rows only during a run, and persisted outputs land back in Snowflake. That trade-off favors security teams who want one source of truth and GTM leaders who need per-account plays like "trigger expansion" or "flag for renewal call" without exporting a CSV.

Revenue operations, sales leadership, and GTM engineering teams at B2B companies use OpenGTM to prioritize accounts, surface expansion and churn risk, and push actions into MCP clients, CRMs, and warehouse tables. Forward deployed onboarding targets a live setup within about a week rather than a multi-month implementation cycle.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.