Orshot vs Instagram Summit by Manychat (formerly Instagram Summit 2023)

Orshot turns branded templates into images, PDFs, and videos through a studio editor, REST API, and workflow builder. Agencies and brands design once in Orshot Studio, then render carousels, ad banners, certificates, and social assets at scale with dynamic variables and multi-page layouts.

Template-first design tools like Canva stop at manual exports. Orshot adds programmable rendering: Smart Resize outputs Story, Square, and OG sizes from one design, workflows pull rows from Sheets or Airtable, and the API returns PNG, PDF, or MP4 in a single call. That pipeline focus trades some casual design simplicity for volume and embeddable white-label delivery.

Marketing agencies, eCommerce teams, and startups publishing to 15+ social platforms are the core users. Free signup includes 30 render credits and 50 AI credits, paid tiers scale to 300k monthly credits, and enterprise plans add SSO and custom embed instances via [email protected].

Instagram Summit by Manychat is an annual creator marketing conference built around growing, selling, and scaling on Instagram. Run by Manychat since 2021, it brings together top creators, agency operators, and platform insiders for multi-day programming with headliners like Zach King, Grace Beverley, and Colin and Samir.

The 2025 edition ran as a two-day virtual event on October 22-23 plus an in-person gathering in Hollywood on September 19. Sessions are organized into Grow, Sell, and Scale tracks, with 25+ masterclasses covering content systems, DM automation, monetization, and brand partnerships. Manychat CEO Mike Yan also used the stage to preview product updates, including smarter automations and inbox improvements for Instagram creators.

The summit targets creators, social media marketers, agency owners, and ecommerce brands who want practical playbooks for Instagram growth rather than generic marketing theory. Programming is available in English, Spanish, and Portuguese, and ticket holders get on-demand replay access, automation workshops, and networking activations tied to the Manychat ecosystem.