Outplay vs Cust (formerly AskToSell)

Outplay runs multichannel outbound from one sales engagement workspace. Reps sequence email, phone, SMS, LinkedIn, WhatsApp, and live chat while syncing activity to Salesforce, HubSpot, Pipedrive, Zoho, and other CRMs. The homepage pitches AI account research, automated prospecting workflows, and coaching signals so teams spend less time hunting leads and more time on conversations.

Where Outreach and Salesloft hide list pricing behind demos, Outplay publishes every tier online and added a Free Forever plan with 2,000 monthly active prospects, two mailboxes, and manual multichannel steps. Paid Growth and Enterprise unlock unlimited prospects, power dialing, Slack deal rooms, and higher AI email caps without the enterprise sales cycle.

SDRs, account executives, revenue ops, and sales managers at startups and mid-market companies use Outplay for cold outreach, call logging, pipeline coaching, and recruiter workflows. A 7-day trial and chat support let small teams ramp in days rather than months.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.