Pepper (formerly Pepper Content) vs ArtsAI

Pepper runs end-to-end organic growth programs for enterprises, covering SEO, content production, creative, and generative engine optimization (GEO). Brands work with Pepper to get found on Google, YouTube, and AI answer engines like ChatGPT, Gemini, and Perplexity, with a dedicated growth team accountable for traffic and visibility outcomes rather than hourly deliverables.

Most agencies split SEO, content writing, and creative into separate vendors with separate dashboards. Pepper unifies strategy, production, and measurement in one stack. Its Pepper GEO product tracks brand mentions and domain citations across six AI platforms using more than 10 million buyer-intent prompts, then pairs those insights with Atlas, an agentic workflow layer that speeds research, drafting, and optimization.

The service fits B2B and enterprise marketing teams that need blogs, whitepapers, case studies, video, and localized pages at scale without building a large in-house department. Pepper draws on a vetted creator network it calls the top 1% of industry specialists, plus more than 5,000 subject-matter experts, working inside AI-assisted workflows the company says run about 10x faster than traditional agency handoffs.

Named clients on the site include Amazon, Google, Atlassian, ClickUp, HSBC, Unilever, and Sprinklr. Pepper reports 250+ enterprise accounts and more than 2,500 companies served overall.

ArtsAI is an adaptive marketing automation platform for brands, agencies, and publishers running programmatic campaigns across CTV, video, audio, podcast, and display. It assembles personalized message variations for each audience profile, serves ads through its own decisioning stack, and measures cross-channel attribution from one place.

The platform uses patented personalization technology that clusters audiences and tests hundreds or thousands of creative combinations in milliseconds. Attribution is built in, so every impression counts toward conversion goals even when users never click. ArtsAI also offers AI Boost, which surfaces targeting and creative recommendations to lift return on ad spend.

Performance marketers and media teams use ArtsAI for campaign optimization, cookieless audio measurement, and creative multivariate testing. Claritas acquired ArtsAI in September 2023, and the product continues to operate under the ArtsAI brand on artsai.com.