Pepper (formerly Pepper Content) vs Hubble

Pepper runs end-to-end organic growth programs for enterprises, covering SEO, content production, creative, and generative engine optimization (GEO). Brands work with Pepper to get found on Google, YouTube, and AI answer engines like ChatGPT, Gemini, and Perplexity, with a dedicated growth team accountable for traffic and visibility outcomes rather than hourly deliverables.

Most agencies split SEO, content writing, and creative into separate vendors with separate dashboards. Pepper unifies strategy, production, and measurement in one stack. Its Pepper GEO product tracks brand mentions and domain citations across six AI platforms using more than 10 million buyer-intent prompts, then pairs those insights with Atlas, an agentic workflow layer that speeds research, drafting, and optimization.

The service fits B2B and enterprise marketing teams that need blogs, whitepapers, case studies, video, and localized pages at scale without building a large in-house department. Pepper draws on a vetted creator network it calls the top 1% of industry specialists, plus more than 5,000 subject-matter experts, working inside AI-assisted workflows the company says run about 10x faster than traditional agency handoffs.

Named clients on the site include Amazon, Google, Atlassian, ClickUp, HSBC, Unilever, and Sprinklr. Pepper reports 250+ enterprise accounts and more than 2,500 companies served overall.

Hubble bundles prototype tests, live website checks, mobile app sessions, card sorting, tree testing, and surveys into one marketing and product research workspace. Teams plan studies, recruit participants, record sessions, and publish findings without switching between separate recruitment and analysis tools.

Where Maze and UserTesting often split panel access, study hosting, and synthesis across vendors, Hubble connects User Interviews and Respondent recruitment with study builders and AI-moderated interviews on one site. That setup suits teams that want fewer handoffs more than teams that already run a dedicated panel contract elsewhere.

Product designers run Figma prototype tests with screen, voice, and camera capture. UX researchers use card sorts and tree tests for information architecture. Product managers and marketers validate landing pages, CTAs, and onboarding flows through live site tests and in-product surveys.