Pepper (formerly Pepper Content) vs LeadShark

Pepper runs end-to-end organic growth programs for enterprises, covering SEO, content production, creative, and generative engine optimization (GEO). Brands work with Pepper to get found on Google, YouTube, and AI answer engines like ChatGPT, Gemini, and Perplexity, with a dedicated growth team accountable for traffic and visibility outcomes rather than hourly deliverables.

Most agencies split SEO, content writing, and creative into separate vendors with separate dashboards. Pepper unifies strategy, production, and measurement in one stack. Its Pepper GEO product tracks brand mentions and domain citations across six AI platforms using more than 10 million buyer-intent prompts, then pairs those insights with Atlas, an agentic workflow layer that speeds research, drafting, and optimization.

The service fits B2B and enterprise marketing teams that need blogs, whitepapers, case studies, video, and localized pages at scale without building a large in-house department. Pepper draws on a vetted creator network it calls the top 1% of industry specialists, plus more than 5,000 subject-matter experts, working inside AI-assisted workflows the company says run about 10x faster than traditional agency handoffs.

Named clients on the site include Amazon, Google, Atlassian, ClickUp, HSBC, Unilever, and Sprinklr. Pepper reports 250+ enterprise accounts and more than 2,500 companies served overall.

LeadShark automates LinkedIn lead generation by turning post comments into direct messages and delivering lead magnets instantly. It tracks engagement, captures emails, and qualifies leads to build inbound funnels that sync with popular CRMs and email platforms. The tool is designed for creators, marketers, and sales teams who want to convert LinkedIn engagement into booked meetings and customers without manual outreach. LeadShark supports multiple automation levels, from simple auto-DMs to advanced agentic scheduling and email gating. Its cloud-based system offers fast response times and integrates with native newsletter platforms like Kit and Beehiiv. Trusted by thousands of users, LeadShark helps save hours weekly by automating repetitive LinkedIn tasks and scaling inbound lead flow. The platform also provides an API for deeper integrations and supports multi-account management. Its partner network offers expert consulting to implement and run lead generation funnels at scale.