Pepper (formerly Pepper Content) vs riyo.ai

Pepper runs end-to-end organic growth programs for enterprises, covering SEO, content production, creative, and generative engine optimization (GEO). Brands work with Pepper to get found on Google, YouTube, and AI answer engines like ChatGPT, Gemini, and Perplexity, with a dedicated growth team accountable for traffic and visibility outcomes rather than hourly deliverables.

Most agencies split SEO, content writing, and creative into separate vendors with separate dashboards. Pepper unifies strategy, production, and measurement in one stack. Its Pepper GEO product tracks brand mentions and domain citations across six AI platforms using more than 10 million buyer-intent prompts, then pairs those insights with Atlas, an agentic workflow layer that speeds research, drafting, and optimization.

The service fits B2B and enterprise marketing teams that need blogs, whitepapers, case studies, video, and localized pages at scale without building a large in-house department. Pepper draws on a vetted creator network it calls the top 1% of industry specialists, plus more than 5,000 subject-matter experts, working inside AI-assisted workflows the company says run about 10x faster than traditional agency handoffs.

Named clients on the site include Amazon, Google, Atlassian, ClickUp, HSBC, Unilever, and Sprinklr. Pepper reports 250+ enterprise accounts and more than 2,500 companies served overall.

riyo.ai is a unified behavior analytics platform designed to help businesses understand the why behind user clicks on their websites. It captures events, visitor journeys, session replays, heatmaps, error tracking, and form analytics all in one place. This comprehensive data enables companies to improve user experience, optimize conversion rates, and drive product adoption. The platform targets product teams, marketing and growth teams, UX teams, and SEO teams across industries such as e-commerce, fintech, healthcare, SaaS, and conversion rate optimization.

The platform offers real-time session replay to watch user interactions and identify usability issues. It also provides error tracking that consolidates API, console, stack trace, and network logs to help quickly diagnose and fix problems. Heatmaps visualize where users click, scroll, and engage, giving insights into page performance. Form capture collects detailed visitor data from completed forms to improve understanding of user requests.

riyo.ai supports real-time chat and AI chatbots to engage visitors instantly, helping convert casual visitors into paying customers. Integrations with Hubspot, Slack, and Google Search Console streamline workflows. The platform emphasizes data privacy and GDPR compliance, ensuring user data is handled responsibly.

With a clear dashboard and filtering options, users can segment data, set triggers for notifications, and prioritize leads effectively. The platform is optimized for minimal impact on website speed and offers a 14-day free trial with no credit card required. Pricing plans scale from free to premium tiers, accommodating startups to large enterprises.

Overall, riyo.ai provides a data-driven approach to understanding visitor behavior, improving website usability, and increasing conversions through actionable insights and real-time engagement tools.