RealEye.io vs Outset

RealEye.io is an online research platform built around webcam eye tracking. You set up studies in a browser, send participants a link, and collect gaze data from their laptop or phone webcam without shipping hardware or installing lab software.

The platform covers the full research loop: study design with images, videos, or live websites as stimuli, remote data collection, and an analysis dashboard with heatmaps, fixation plots, AOI stats, facial coding, and CSV export. Researchers at agencies, brands, and universities use it for UX testing, shopper research, ad testing, and academic work.

RealEye runs gaze prediction in the participant's browser and stores coordinate data rather than webcam video, which keeps sessions GDPR compliant. A 7-day free trial is available with no credit card required.

Outset runs qualitative interviews at survey scale with an AI moderator that listens, watches, and probes in real time. You build a guide, recruit participants or import your own list, and the platform fields hundreds of parallel video, voice, or text sessions. It then synthesizes themes, quotes, highlight reels, and exportable reports without manual tagging.

Survey tools capture what people remember. Traditional qual interviews go deep but cap out at a dozen sessions. Outset targets the gap: dynamic probing tied to audio and visual cues, plus instant synthesis so teams close the say-do gap faster. It also ships Co-Design for real-time concept iteration inside live interviews, which most async survey or transcript-only tools do not bundle in one workflow.

Market researchers, UX researchers, and consumer insights teams at companies like Microsoft, HubSpot, Glassdoor, and Nestle use Outset for concept testing, persona work, brand studies, and usability tests. The platform reports 500,000+ interview hours, 10,000+ studies, and access to 1.1 billion possible participants across 85+ countries with support for 40+ interview languages.