Last updated 07-17-2026
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RealEye.io
RealEye.io is an online research platform built around webcam eye tracking. You set up studies in a browser, send participants a link, and collect gaze data from their laptop or phone webcam without shipping hardware or installing lab software.
The platform covers the full research loop: study design with images, videos, or live websites as stimuli, remote data collection, and an analysis dashboard with heatmaps, fixation plots, AOI stats, facial coding, and CSV export. Researchers at agencies, brands, and universities use it for UX testing, shopper research, ad testing, and academic work.
RealEye runs gaze prediction in the participant's browser and stores coordinate data rather than webcam video, which keeps sessions GDPR compliant. A 7-day free trial is available with no credit card required.
Predict gaze points from any standard webcam at up to 60 Hz without extra hardware
Test images, videos, live websites, and smartphone mockups as study stimuli
Review individual and aggregated heatmaps, fixation plots, and AOI statistics in the dashboard
Add follow-up surveys, mouse tracking, and facial coding to the same session
Invite your own panel or hire RealEye panelists, mainly from the UK and US
Export raw and processed data as CSV or pull results through the API on higher tiers
Runs entirely in the browser, so participants only need a webcam and a modern browser.
Supports images, videos, live websites, and smartphone mockups in one platform.
Stores gaze coordinates instead of webcam video, which simplifies GDPR-compliant remote research.
Dashboard delivers heatmaps, AOIs, facial coding, and CSV export without a separate analysis tool.
Paid licenses start around $325 per month, so it is priced for research teams rather than casual users.
RealEye panelists cannot join live website studies or sessions longer than 10 minutes.
The platform does not generate finished research reports; you export data and build your own analysis.
Is RealEye.io free to try?
Yes. RealEye offers a 7-day free trial with no credit card required. You can register at app.realeye.io to test the platform before choosing a paid license.
How accurate is RealEye webcam eye tracking?
RealEye reports studies at around 106 px accuracy on desktop and laptop webcams and about 56 px on mobile devices, with gaze predicted at up to 60 Hz. Accuracy depends on webcam quality, lighting, and participant calibration.
Does RealEye store participant webcam video?
No. Gaze prediction runs in the participant browser. RealEye stores gaze coordinate data, not webcam images or audio, which supports GDPR-compliant remote testing.
Can I test live websites with RealEye?
Yes. You can run studies on live websites without adding scripts or code to the site. RealEye also supports embedded websites, mockups, and screen-sharing setups.
What does RealEye pricing look like?
Paid licenses start at $325 per month on annual billing for the Basic plan (20 own participants per month, up to 3-minute studies). Standard is $825 per month on annual billing. Custom plans are available for higher volumes, API access, and longer sessions.