RealEye.io vs SYMAR (formerly OpinioAI)

RealEye.io is an online research platform built around webcam eye tracking. You set up studies in a browser, send participants a link, and collect gaze data from their laptop or phone webcam without shipping hardware or installing lab software.

The platform covers the full research loop: study design with images, videos, or live websites as stimuli, remote data collection, and an analysis dashboard with heatmaps, fixation plots, AOI stats, facial coding, and CSV export. Researchers at agencies, brands, and universities use it for UX testing, shopper research, ad testing, and academic work.

RealEye runs gaze prediction in the participant's browser and stores coordinate data rather than webcam video, which keeps sessions GDPR compliant. A 7-day free trial is available with no credit card required.

SYMAR (formerly OpinioAI) lets insights, marketing, and product teams run surveys, focus groups, and one-on-one interviews with AI-built respondent personas instead of live panels. You define segments by demographics, psychographics, and buying behavior, then deploy studies through a web workspace at app.symar.ai. Results arrive in hours rather than the two to six weeks typical panel studies need.

Where traditional research vendors sell access to real people, SYMAR simulates them. Personas carry synthetic memory, so they recall prior exposures and support longitudinal studies. Focus groups run with an AI moderator that asks follow-ups and manages group dynamics. The vendor positions this for early validation and iteration, not as a wholesale replacement for human panels on final, high-stakes decisions.

Product marketers, UX researchers, and strategy teams use it to test messaging, creative assets, and concept appeal before committing panel budgets. C+R Research, Belkin, and Kentico appear in published customer stories on symar.ai. Pricing starts at $119 per month on the Project tier with a 400-credit monthly cap.