Last updated 08-12-2026
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SYMAR (formerly OpinioAI)
SYMAR (formerly OpinioAI) lets insights, marketing, and product teams run surveys, focus groups, and one-on-one interviews with AI-built respondent personas instead of live panels. You define segments by demographics, psychographics, and buying behavior, then deploy studies through a web workspace at app.symar.ai. Results arrive in hours rather than the two to six weeks typical panel studies need.
Where traditional research vendors sell access to real people, SYMAR simulates them. Personas carry synthetic memory, so they recall prior exposures and support longitudinal studies. Focus groups run with an AI moderator that asks follow-ups and manages group dynamics. The vendor positions this for early validation and iteration, not as a wholesale replacement for human panels on final, high-stakes decisions.
Product marketers, UX researchers, and strategy teams use it to test messaging, creative assets, and concept appeal before committing panel budgets. C+R Research, Belkin, and Kentico appear in published customer stories on symar.ai. Pricing starts at $119 per month on the Project tier with a 400-credit monthly cap.
Build synthetic personas with 50+ attributes including OCEAN personality traits and income
Deploy synthetic surveys, focus groups, and 1-on-1 interviews from one workspace
Synthetic Memory lets personas recall prior surveys and exposures for longitudinal studies
Creative Evaluation tests ad copy, packaging, images, and video concepts against target segments
SYMAR Project includes 400 credits per month at $119 with focus groups and creative testing
SYMAR Program starts at $239 per month with custom models and flexible credit volumes from 1,000 monthly
Turns multi-week panel studies into same-day synthetic surveys and focus groups.
Personas support synthetic memory for longitudinal research across repeated exposures.
Project tier bundles focus groups, interviews, and creative evaluation for $119 per month.
Program tier offers custom models and single-tenant infrastructure for enterprise compliance.
Pre-built persona templates and visual exports suit teams without dedicated researchers.
Project plan hard-caps at 400 credits per month with no overage purchases.
Vendor explicitly warns synthetic respondents should not fully replace human panels on final decisions.
Enterprise features like custom models and isolated infrastructure require Program pricing and add-ons.
What is SYMAR (formerly OpinioAI)?
SYMAR (formerly OpinioAI) is a synthetic market research platform where you build AI respondent personas and run surveys, focus groups, and interviews without recruiting live panels. Studies run through app.symar.ai and return qualitative and quantitative results in hours. The company is built by OpinioAI International in Brno, Czechia.
How much does SYMAR (formerly OpinioAI) cost?
SYMAR (formerly OpinioAI) lists SYMAR Project at $119 per month with 400 credits, focus groups, interviews, and creative evaluation. SYMAR Program starts at $239 per month with flexible credit volumes from 1,000 monthly, custom models, and enterprise add-ons. A limited trial account is available on the pricing page.
How do SYMAR (formerly OpinioAI) credits work?
On SYMAR (formerly OpinioAI), one credit covers a persona question or survey response, while advanced reasoning models can cost three credits. Creative analysis of videos or large PDFs consumes credits based on file size and complexity. The Project plan caps usage at 400 credits per month.
Can SYMAR (formerly OpinioAI) replace human focus groups?
SYMAR (formerly OpinioAI) positions synthetic research for speed and iteration, not full replacement of human panels. The vendor recommends it for early validation and message testing, while high-stakes final decisions may still need traditional human sign-off. Synthetic focus groups include an AI moderator and full transcripts.
What research methods does SYMAR (formerly OpinioAI) support?
SYMAR (formerly OpinioAI) supports large-scale synthetic surveys, synthetic focus groups, one-on-one interviews, ad and creative testing, and message or value proposition testing. Personas can be tuned with proprietary data on Program plans. Custom model fine-tuning is offered as an enterprise add-on.
Is data private on SYMAR (formerly OpinioAI)?
SYMAR (formerly OpinioAI) states it does not use customer inputs to train public base models. Deleted transcripts are removed from the backend with no recovery. SYMAR Program customers can request single-tenant infrastructure for isolated data and models.