Scale Insights vs GETitOUT

Scale Insights is Amazon PPC software built to automate Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with rule-based control. The platform was engineered by five Amazon FBA sellers who have generated more than $200 million in combined revenue, and it targets sellers who want granular automation instead of black-box bid changes.

You stack proprietary algorithms (bidding, negatives, dayparting, placement, budget, and more) with 200+ parameters to shape traffic across existing campaigns. The workflow supports previewing upcoming changes, reviewing step-by-step algorithm calculations, and auditing historical automation logs before and after rules run.

Scale Insights also bundles ads reporting, mass campaign creation, and sales analytics that tie PPC spend to organic sales, promotions, and product-level profit trends. Pricing is based on automated ASINs (the products you choose to automate), not total catalog size, which keeps costs aligned with active automation scope.

Marketing works better with personas. But creating them for every project and client? Not fun, at least until now.

Create detailed buyer personas fast, extract them from competitors or follow AI suggestions and inspiration, generate professional marketing texts along the way, and paste them into all your websites, emails & marketing tools.

Better Marketing Through Personas!