Last updated 07-02-2026
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Scale Insights
Scale Insights is Amazon PPC software built to automate Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with rule-based control. The platform was engineered by five Amazon FBA sellers who have generated more than $200 million in combined revenue, and it targets sellers who want granular automation instead of black-box bid changes.
You stack proprietary algorithms (bidding, negatives, dayparting, placement, budget, and more) with 200+ parameters to shape traffic across existing campaigns. The workflow supports previewing upcoming changes, reviewing step-by-step algorithm calculations, and auditing historical automation logs before and after rules run.
Scale Insights also bundles ads reporting, mass campaign creation, and sales analytics that tie PPC spend to organic sales, promotions, and product-level profit trends. Pricing is based on automated ASINs (the products you choose to automate), not total catalog size, which keeps costs aligned with active automation scope.
11 proprietary algorithms you can stack for bidding, negatives, dayparting, and budgets
Split to Keyword bulk action turns high-converting search terms into single-keyword campaigns
Preview upcoming automation changes before algorithms execute them
Organic vs PPC analytics to correlate ad spend, promotions, and organic sales
Supports 12 Amazon marketplaces including US, UK, DE, JP, and AU
Mass campaign templates for SP, SB, and SD ads with automation attached
Unlimited algorithm actions on every paid plan
Stack multiple automation algorithms with 200+ tunable parameters for fine-grained PPC control.
Preview upcoming automation changes and audit historical rule executions before they go live.
Pay only for automated ASINs rather than your full catalog size.
30-day free trial with no credit card required.
Built primarily for Amazon FBA sellers, not a general multi-channel ad platform.
Credit card is the only listed payment method.
Each automated ASIN covers one marketplace, so multi-region sellers need multiple slots.
Does Scale Insights offer a free trial?
Yes. Scale Insights offers a 30-day free trial with no credit card required. During the trial you get full feature access, but automation is limited to one product in one country.
How does Scale Insights pricing work?
Scale Insights charges by automated ASINs, not total ASIN count in your account. Plans start at $78/month for 5 automated ASINs and scale up to $688/month for 100. An enterprise 1% Plan bills 1% of monthly ad spend for unlimited automated ASINs.
Which Amazon marketplaces does Scale Insights support?
Scale Insights supports the United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherlands, Japan, Singapore, and Australia. Each automated ASIN covers one ASIN in one marketplace.
Is Scale Insights built for FBA, FBM, or Vendor Central?
Scale Insights is designed primarily for Amazon FBA sellers. The site states it is best for FBA, though it manages PPC campaigns tied to seller ad accounts.
Are there hidden fees on Scale Insights?
No. Scale Insights states there are no setup fees, cancellation fees, or contracts. All plans include unlimited algorithm stacking and unlimited automation actions.
What payment methods does Scale Insights accept?
Scale Insights accepts credit cards only at this time. Annual billing saves 20% compared to monthly pricing.
How do automated ASINs work on Scale Insights?
One automated ASIN lets you automate ads for one ASIN in one marketplace. If you automate the same ASIN in the US and UK, you need two automated ASINs. You can reassign an automated ASIN to a different product at any time.