Writitude (formerly Textok) vs Conju

Writitude (formerly Textok) is a brand voice and writing guidelines platform built by copywriters in Riga, Latvia. It turns tone and style rules into automated checks that run in real time as writers draft copy, whether the text comes from a freelancer, an in-house marketer, or an external AI tool.

The product centers on configurable writing guides with 100+ parameters covering formality, emotionality, rhythm, inclusivity, capitalization, and emoji usage. You can build guides with a wizard, generate them from sample texts via Guide Builder, or match existing copy to predefined tones with Matcher. Custom glossaries enforce required terms, forbidden words, and exact spelling for brand-specific vocabulary.

Writitude targets lean marketing teams, agencies managing multiple client voices, and growing brands that need consistent communication across channels. The platform shares guides with writers, flags off-brand passages instantly, and claims to cut revision cycles by 60% compared to manual editing rounds.

Transform missed opportunities into confirmed sales with Conju's innovative AI system that operates around the clock to engage, qualify, and follow up with your missed callers. Conju provides an automated texting service that immediately responds to missed calls, delivering personalized SMS messages and swiftly moving leads through the qualification process to secure new jobs. This virtual crew member never sleeps, ensuring that your potential customers receive immediate attention even when you or your staff can't answer the phone.

With Conju, you can monitor conversations from a dedicated chat terminal and intervene when necessary, or let Conju handle the entire interaction until the lead is qualified. This not only saves you valuable time but also enhances the customer experience by providing instant support. Conju seamlessly integrates with your existing CRM systems, assists in assigning new jobs, and can even send payment links, making it a comprehensive solution for businesses in the home service, field service, and retail sectors. Try Conju with confidence thanks to a simple pricing structure and a money-back guarantee for the first month.