Trademarkability vs Looka

Trademarkability is an online Australian trademark registration platform that guides individuals and businesses through filing and protecting a brand with IP Australia. You can search existing marks, upload a logo, select goods and services classes, and submit an application without creating an account first.

The platform is integrated directly with IP Australia's Trade Mark Register, so searches run against the official database in real time and applications go straight to the government agency for examination. Trademarkability also offers eligibility reports, international registration guidance, monitoring, infringement support, and renewal tracking.

It suits founders, small business owners, and operators who want a self-serve path to trademark protection without navigating the full legal process on their own. A free 15-minute consultation with a trademark expert is included for every applicant.

Looka is a design platform that helps entrepreneurs and small businesses build a professional logo, brand identity, and marketing materials without hiring a designer. Enter your company name, pick styles and colors, and the platform generates hundreds of custom logo options in minutes. You browse, favorite, and refine designs in an editor until you have something ready to use commercially.

Looka (formerly Logojoy) was founded in 2016 by Dawson Whitfield after a decade working as a graphic designer. The platform uses machine learning to generate non-templated logo combinations from thousands of symbols, fonts, colors, and layouts, applying design principles around contrast, visual hierarchy, and font pairings automatically.

Beyond logos, Looka's Brand Kit turns your finalized design into 300+ branded templates for business cards, social posts, email signatures, flyers, and more. The Brand Kit Web tier adds a drag-and-drop website builder. The platform has served more than 20 million people in 188 countries.