Last updated 06-29-2026
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Flippa
Flippa is an exit platform where founders and operators buy and sell online businesses. Listings cover websites, SaaS products, ecommerce stores, mobile apps, domains, YouTube channels, newsletters, and other digital assets. The marketplace connects sellers with more than 1.9 million registered buyers and runs deals across 193 countries.
BrokerAI handles valuations, profit and loss statements, confidential information memorandums, buyer matching, and deal room workflows. Certified M&A brokers can manage larger transactions end to end, from buyer vetting through legal close. Integrated legal templates, Dropbox Sign e-signatures, Escrow.com payments, and optional insurance sit inside the same deal flow.
Flippa launched in 2009 and operates from Melbourne, Austin, and Amsterdam. Sellers can list with self-service packages or broker support, while buyers browse for free or upgrade to Flippa Premium for off-market deal flow and deeper analytics.
BrokerAI generates valuations, P&L statements, CIMs, and matches sellers with verified buyers around the clock
Certified M&A brokers run full exit processes for larger deals, from buyer vetting through legal close
Deal rooms and data rooms keep negotiations, documents, and buyer conversations in one secure workspace
Integrated legal templates and Dropbox Sign e-signatures for LOIs and purchase agreements across 50+ jurisdictions
Escrow.com and FlippaPay handle payments in 14 currencies with optional buyer and seller protection insurance
Large buyer pool with more than 1.9 million registered acquirers
BrokerAI automates valuations, buyer matching, and deal room setup
Integrated legal, e-sign, escrow, and insurance in one workflow
Supports many asset types from SaaS and ecommerce to domains and social channels
Self-service listings start at $29 with success fees from 3%
Success fees scale up to 10% on smaller sub-$10K deals
Broker-led exits add separate advisory fees on top of listing costs
Legal document packages on Flippa Legal start at $1,000 for basic bundles
Premium buyer tools require a $49 per month subscription
What types of businesses can you buy or sell on Flippa?
Flippa lists websites, SaaS products, ecommerce stores, mobile apps, domains, YouTube channels, newsletters, and other online businesses. Sellers choose listing packages based on asset type and deal size.
How much does it cost to sell on Flippa?
Self-service listing packages start at $29 for a 60-day Entry listing, $49 for a three-month Boosted listing, or $199 for a six-month Premium listing. Success fees start from 3% on completed sales and vary by asking price.
Is Flippa free for buyers?
Yes. Buyers can browse listings, set alerts, and contact sellers on the free plan. Flippa Premium costs $49 per month or $388 per year and adds off-market deal flow, deeper analytics, and priority support.
What is BrokerAI on Flippa?
BrokerAI is Flippa's automation layer for exit workflows. It produces business valuations, P&L statements, and CIMs, matches sellers with buyers, and powers deal rooms and data rooms for due diligence.
Does Flippa offer broker support for larger deals?
Yes. Flippa provides certified M&A brokers for transactions that need hands-on guidance. Broker-led deals include buyer sourcing, negotiation support, legal coordination, and escrow handling.